Brochure Paper Weight

The paper weight is important because it directly affects the way the user will physically interact with your brochure. The total weight varies depending on the sheet size and the paper thickness. When it comes to the weight of the paper you want to use for the brochure there are two main types.

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Generally multipurpose paper used in the office printer.

Brochure paper weight.

Luckily for you we have a list of the best paper weights to use. There are two main things to consider before looking further into brochure printing both which will affect how your brand comes across. Paper help guide understanding the differences in paper weights. Each has their own unique style benefit.

Hp professional business paper for inkjet and laser printers glossy letter size 8 1 2 x 11 heavyweight 48 lb pack of 150 sheets q1987a. Most of these products have a weight of 48 to 52 pounds or about 180 to 190 gsm. If you are folding your brochure the maximum recommended thickness for 2 or more folds is 100 cover. Also the most popular business letterhead or stationary weight.

Because of this it isn t easy choosing the paper weight for your brochure. Standard copy paper has a weight of 20 pounds or about 75 grams per square meter gsm. Paper stock card stock. A guide to paper weights for print brochures posted by digital printing on 23 09 13 when it comes to deciding on your print brochures the type and weight of paper can often be one of the last things you decide on.

Here s a quick list of paper weights including grammage gsm. Gsm is a consistent number for papers running smaller to larger regardless of paper basis weight. Excellent for 2 sided printing with minimal show through. Paper weight speaks volumes about whether a piece feels cheap or high quality how important is the tactile feel.

Plastic paper like smartflex can create water and tear proof products like maps or menus. Perfect weight for brochures and presentations. Heavier paper is more rigid helping items stand up when folded. The paper you chose for your brochure can subliminally impact your brand image as much as a poorly thought out campaign so it s important to make the right decisions.

Paper designed for brochures uses heavier stock higher grammage to add heft and increase opacity. Getting your design right and filling it with content and images is often the first thing you will sort out. In the united states the paper weight is determined by weighing 500 sheets of a particular type of paper. Lighter to carry if you re handing out your brochures personally inexpensive.

This is your average computer paper with a thickness of 20 28 lbs. Perfect weight for brochures and presentations.

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